A Mid-Century Christmas

The stuff dreams are made of. To Bogart and Greenstreet it was a statue of a falcon from Malta. But to millions of children during the Christmas Season it was the Billy and Ruth Toy Catalog. Published every Christmas from the 1920’s thru the 60’s this colorful wonderland was a fountainhead sweet dreams and lengthy letters to Santa.

From the toy trains to the toy trucks a lot hasn’t changed in sixty-three years. But when you scroll down to page 33 you’ll find some  dazzling exceptions: Toys that help improve spelling or increase ones knowledge of world geography or (dare I say) teach penmanship! All three of these gifts would have been used for a lifetime, it’s a shame their value isn’t appreciated today.


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5 Responses to A Mid-Century Christmas

  1. Pamela Toler (@pdtoler) December 18, 2016 at 6:29 pm #

    My memory of Christmas catalogs dates from the mid-60s–a very different look.

    • Bart Ingraldi December 19, 2016 at 1:33 pm #

      I agree. However the biggest difference for me was my vision of the Christmas gifts that would be under the tree and reality. Boooo to underwear!

  2. GP Cox December 26, 2016 at 8:04 pm #

    Terrific post!! Great memories! Hope you’re having a wonderful season!


    • Bart Ingraldi December 27, 2016 at 11:25 pm #

      Thanks. Although the catalog is a couple of years before me I remember playing with many of the same toys – even the politically incorrect ones and they didn’t do me any harm!

      • GP Cox December 28, 2016 at 11:59 am #

        I know what you mean!

Thanks for taking the time to write